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Advanced Data Detection & ResponseData Security Posture ManagementInsider Data Risk ManagementExternal Data Risk ManagementData Loss Prevention & Mitigation

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Background

Matters™ is your AI Security Engineer for Data

Identify, detect, and stop data misuse from humans, AI models, agents, and attackers on autopilot.
We protect what matters.
Built by the team that secured Google, Microsoft, VMware, Intuit, and Cisco.
Matters overview
How Matters can help
the problem — why now

One breach. Everything you have built is gone

Data now lives everywhere in cloud, SaaS, AI pipelines, agentic workflows. The threat surface has exploded. First-gen DSPM, Legacy DLP and privacy tools weren't built for any of it.


Security teams are stuck triaging 10+ fragmented legacy tools alerts, none built for the AI era. Meanwhile, data is moving faster, AI agents are acting autonomously, and attackers are becoming increasingly sophisticated.

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$4.44M
Average cost of a data breach in 2025
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241 days
Average time to identify + contain a breach
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35%
Of breaches now involve shadow data and have ≈16% higher cost
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Matters: Your AI Security EngineerProtecting what truly matters, wherever your data lives or travels. It functions like an AI security engineer: it understands context, monitors behavior, and protects sensitive data autonomously across cloud, SaaS, and endpoints.
Innovation
Our Core Innovation:Building an AI Data Security EngineerMatters acts as an AI security engineer, built on a foundation of semantic intelligence, nearest neighbor search, data lineage modeling, and predictive behavior analysis. It doesn’t just detect threats. It understands context, anticipates risk, and takes action proactively across cloud, SaaS, and endpoint environments.
<strong>Building an AI Data Security Engineer</strong>
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How Matters Thinks Like a Security EngineerLegacy data security tools don’t think. They match patterns, raise noisy alerts, and remain blind to real business context. They rely on static rules, regexes, and dashboards you’ve already stopped looking at.

Matters is different.
We built it to act like an AI security engineer who reads between the lines, traces risk in motion, and never sleeps.

Here’s what powers it:
How Matters <strong>Thinks</strong> Like a Security Engineer
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Understands What Data MeansWe combine semantic intelligence, contextual awareness, and entity modeling to identify sensitive data not just by how it looks, but by what it represents. Matters can detect a patient ID embedded inside a log file or an investment term in an email thread.

Legacy DSPM tools stop at keywords. Matters understands context.
<strong>Understands</strong> What Data Means
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Tracks Where Data Lives and MovesUsing fingerprinting and eBPF, we follow your data across cloud, SaaS, endpoints, and beyond. We know where it came from, where it’s going, and how it’s being transformed.

Like GPS for sensitive data. Something legacy tools can’t fake with static scans.
<strong>Tracks</strong> Where Data Lives and Moves
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Responds to Who’s Interacting with it and WhyKnowing where data is and what it means isn’t enough. You need to know who’s interacting with it, how, and why.

Matters fuses behavioral intelligence with enterprise knowledge graphs to connect the dots across identities, roles, and intent. It knows when a model is overreaching, when a user is going off-script, or when an insider is staging an exfiltration.

Other tools flood you with logs. Matters gives you stories with answers.
<strong>Responds</strong> to Who’s Interacting with it and Why
No agents.
CAPABILITIES
One Product.
Built to Replace Five.
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01
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Advanced Data Detection & Response
Matters doesn't wait for DLP rules to fail. It detects and responds to suspicious data movement using real-time behavioral analysis and content awareness.Why it matters:Speed is everything. Instead of 277-day breach cycles and endless alert triage, Matters reduces response time to minutes with context-rich, actionable alerts.
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02
DSPM
Data Security Posture Management
Matters builds a unified inventory of sensitive data across cloud, SaaS, and endpoints, enriched with lineage, risk scoring, and regulatory mapping (DPDP, GDPR, HIPAA, SOC 2).Why it matters:Most teams don't know what data they have, where it lives, or how exposed it is. Matters gives you a complete, continuously updated map so you can prioritize what truly matters.
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IDRM
Insider Data Risk Management
From high-privilege users to departing employees, Matters understands who is interacting with sensitive data, how, and why. It helps you identify risky patterns early.Why it matters:Traditional tools flag access. Matters understands intent. That's the difference between alert fatigue and real protection.
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04
EDRM
External Data Risk Management
Whether it's a Slack message, browser upload, or AI prompt, Matters monitors outbound channels and blocks risky exfiltration in real time.Why it matters:Legacy DLP reacts after the fact. Matters stops data leaks as they're happening without slowing down your team.
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DLPM
Data Loss Prevention & Mitigation
Say goodbye to rule-heavy DLP systems. Matters adapts to your environment and applies dynamic protection policies based on context, content, and user behavior.Why it matters:Fewer false positives. Less overhead. More confidence. Matters delivers precision protection without the pain of traditional DLP.

Built for Your Stack, Not Ours

Open APIs, seamless integration with your tools, and no vendor lock-in.
Matters fits into your enterprise architecture without asking you to rip and replace.

Cloud Apps

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AWS
AWS
Microsoft Azure
Microsoft Azure
Google Cloud
Google Cloud
Snowflake
Snowflake
MongoDB
MongoDB
Databricks
Databricks

SaaS Apps

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Google Drive
Google Drive
Salesforce
Salesforce
Intercom
Intercom
OneDrive
OneDrive
Sharepoint
Sharepoint
Dropbox
Dropbox
Slack
Slack
GitLab
GitLab
Box
Box
Zendesk
Zendesk
Confluence
Confluence
Teams
Teams
Jira
Jira
Service Now
Service Now
Notion
Notion

Endpoints

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Windows
Windows
Mac
Mac
Linux
Linux

On-Premises file shares

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Windows Server
Windows Server
Azure
Azure
IBM
IBM
Nasuni
Nasuni
NetApp
NetApp
Hitachi
Hitachi
HP
HP
Dell
Dell

Why the world's top Security Leaders choose Matters

"Before Matters, sensitive data discovery used to take us weeks. Now with Matters' eBPF, we get real-time visibility into where our data is, who's accessing it, and why. It's like sensitive data tracking on autopilot."

Shawn Zhang profile
Shawn ZhangCo-Founder & CTO
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