The story behind Matters.AI funding journey

DPDP Compliance

DPDP Compliance Starts with Data Visibility

Know where your personal data is, how it flows, and who is accessing it in real time. Matters ensures you stay compliant without slowing down your business.

 
PROBLEM
The DPDP Act introduces penalties up to ₹250 Crores, yet most global tools fail to address its India-specific nuances.

Consent Drift

Organizations struggle to prove that data usage matches the "specified purpose" in a Nagarik's original notice.

Erasure Complexity

Finding every digital copy of an Indian user's data across cloud platforms, managed databases, SaaS applications, on-prem systems, and employee endpoints makes fulfilling a “Right to Erasure” request operationally difficult.

Why legacy fails

Most global tools treat India as a subset of GDPR, missing the DPDP Act’s Universal Breach Notification and language-specific notice requirements. Built in the GDPR era, many rely on RegEx-based discovery that struggles with unstructured data and requires heavy manual effort. Modern AI-driven platforms like Matters.AI achieve up to 99% accuracy across on-prem, cloud, SaaS, and endpoints.

SOLUTION
From Regulatory Risk to Autonomous Fiduciary Duty
Matters.AI autonomously maps personal data to the DPDP Act’s definition of “Personal Data.” It continuously identifies the Data Fiduciary responsible for each dataset, and when a Nagarik revokes consent, it does not just trigger an alert, it prepares an autonomous remediation path across the entire data ecosystem.

Nagarik Data Discovery

Matters continuously discovers and classifies personal data of Indian citizens across Cloud Infrastructure, Managed Databases, SaaS Applications, On-Prem Systems, and Endpoints. This ensures no Shadow PII exists in forgotten systems or unmanaged data stores.

Purpose & Consent Mapping

The agent analyzes real-time data usage patterns to ensure data is used only for the specified purpose for which consent was obtained, immediately identifying purpose drift.

Agentic Request Handling

When a Nagarik submits a Right to Erasure or Data Summary request, Matters automatically maps every location where that data exists and sends approval workflows to the responsible Data Fiduciary via Slack or Email.

Automated Remediation

Once approved, the platform executes automated erasure or access restriction across all integrated systems and applications.

The Matters Standard

This approach embeds DPDP compliance directly into data operations, reducing manual investigation while helping organizations demonstrate “Reasonable Security Safeguards” to regulators and the board.

Women Working On Laptop
start today

Security gaps don't wait. Neither should you.

Matters gives you instant visibility, prioritized risks, and guided fixes all in one platform.