We Protect
What Matters

Matters™ is your AI security engineer for data.
Protects data wherever it travels and lives.

Built by the team that has helped secure

Matters overview

How Matters can help

reputation matters

It only takes one
breach to lose what
took years to build.

The explosion of data across hybrid clouds, endpoints, microservices, and AI pipelines has changed everything.

Legacy security vendors are still duct-taping features onto broken platforms, selling outdated tech for modern data threats.

reputation matters

It only takes one
breach to lose what
took years to build.

The explosion of data across hybrid clouds, endpoints, microservices, and AI pipelines has changed everything.

Legacy security vendors are still duct-taping features onto broken platforms, selling outdated tech for modern data threats.

$8.97M

Average cost of a data breach.

90%

Of organizations have exposed sensitive data across cloud, SaaS apps & endpoint.

10+

Security remains fragmented across 10+ legacy tools, None built for the AI era.

Matters: Your AI Security EngineerProtecting what truly matters, wherever your data lives or travels. It functions like an AI security engineer: it understands context, monitors behavior, and protects sensitive data autonomously across cloud, SaaS, and endpoints.

Innovation

Our Core Innovation:Building an AI Data Security EngineerMatters acts as an AI security engineer, built on a foundation of semantic intelligence, nearest neighbor search, data lineage modeling, and predictive behavior analysis. It doesn’t just detect threats. It understands context, anticipates risk, and takes action proactively across cloud, SaaS, and endpoint environments.

How Matters Thinks Like a Security EngineerLegacy data security tools don’t think. They match patterns, raise noisy alerts, and remain blind to real business context. They rely on static rules, regexes, and dashboards you’ve already stopped looking at.

Matters is different.
We built it to act like an AI security engineer who reads between the lines, traces risk in motion, and never sleeps.

Here’s what powers it:

How Matters <strong>Thinks</strong> Like a Security Engineer

Understands What Data MeansWe combine semantic intelligence, contextual awareness, and entity modeling to identify sensitive data not just by how it looks, but by what it represents. Matters can detect a patient ID embedded inside a log file or an investment term in an email thread.

Legacy DSPM tools stop at keywords. Matters understands context.

<strong>Understands</strong> What Data Means

Tracks Where Data Lives and MovesUsing fingerprinting and eBPF, we follow your data across cloud, SaaS, endpoints, and beyond. We know where it came from, where it’s going, and how it’s being transformed.

Like GPS for sensitive data. Something legacy tools can’t fake with static scans.

<strong>Tracks</strong> Where Data Lives and Moves

Responds to Who’s Interacting with it and WhyKnowing where data is and what it means isn’t enough. You need to know who’s interacting with it, how, and why.

Matters fuses behavioral intelligence with enterprise knowledge graphs to connect the dots across identities, roles, and intent. It knows when a model is overreaching, when a user is going off-script, or when an insider is staging an exfiltration.

Other tools flood you with logs. Matters gives you stories with answers.

<strong>Responds</strong> to Who’s Interacting with it and Why

No blind spots.

No proxies.

No agents .

No noisy alerts.

Integration in minutes.

CAPABILITIES

One Product.
Built to Replace Five.

ADDR

Advanced Data Detection & Response

Matters doesn't wait for DLP rules to fail. It detects and responds to suspicious data movement using real-time behavioral analysis and content awareness.Why it matters:Speed is everything. Instead of 277-day breach cycles and endless alert triage, Matters reduces response time to minutes with context-rich, actionable alerts.

DSPM

Data Security Posture Management

Matters builds a unified inventory of sensitive data across cloud, SaaS, and endpoints, enriched with lineage, risk scoring, and regulatory mapping (DPDP, GDPR, HIPAA, SOC 2).Why it matters:Most teams don't know what data they have, where it lives, or how exposed it is. Matters gives you a complete, continuously updated map so you can prioritize what truly matters.

IDRM

Insider Data Risk Management

From high-privilege users to departing employees, Matters understands who is interacting with sensitive data, how, and why. It helps you identify risky patterns early.Why it matters:Traditional tools flag access. Matters understands intent. That's the difference between alert fatigue and real protection.

EDRM

External Data Risk Management

Whether it's a Slack message, browser upload, or AI prompt, Matters monitors outbound channels and blocks risky exfiltration in real time.Why it matters:Legacy DLP reacts after the fact. Matters stops data leaks as they're happening without slowing down your team.

DLPM

Data Loss Prevention & Mitigation

Say goodbye to rule-heavy DLP systems. Matters adapts to your environment and applies dynamic protection policies based on context, content, and user behavior.Why it matters:Fewer false positives. Less overhead. More confidence. Matters delivers precision protection without the pain of traditional DLP.

Built for Your Stack, Not Ours

Open APIs, seamless integration with your tools, and no vendor lock-in.
Matters fits into your enterprise architecture without asking you to rip and replace.

Cloud Apps

AWS

Microsoft Azure

Google Cloud

Snowflake

MongoDB

Databricks

SaaS Apps

Google Drive

Salesforce

Intercom

OneDrive

Sharepoint

Dropbox

Slack

GitLab

Box

Zendesk

Confluence

Teams

Jira

Service Now

Notion

Endpoints

Windows

Mac

Linux

On-Premises file shares

Windows Server

Azure

IBM

Nasuni

NetApp

Hitachi

Dell